Reigniting Carpati's
Flame

A commodity that attributed to 60% of product sales in 70s communist Romania, Carpati cigarettes were an everyday essential. 

This project is a modern rebrand that alligns with more common anti-smoking attitudes and repositions the brand as a reliable and 

affordable outdoor and everyday essentials manufacturer. 

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The packaged products are designed to be sold in general shops in every local romanian community and advertised in randomly mundane settings that will resonate with the vast target audience.

2024

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Brand Identity & Repositioning / Packaging Design

Digital Medium / Conceptual Design

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