White Hart Athletic FC

This ongoing project shows a first look at the brand creation, badge and kit design and social media management of White Hart Athletic FC. WHA are a new Staffordshire-based team that required a brand identity for the start of the 2024/25 Uttoxeter & District Football League. The base brand breakdown is shown above, with base colours, typography and visual toolkits that led towards the badge creation.

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The aim is to transform a local sports team into a county-renowned club, with an impressive and visual-led presence on social media (involving Facebook, Instagram, X and Tiktok). The aim is to outshine the competing teams below semi-professional standard around the county and attract more people towards the club.

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This rebrand is solely designed and directed by myself, with much input and involvement of board members, squad players and fans. The above designs remain an ongoing process with a base visual identity. Along with building an identity, I have taken on a lot of work from the sponsors, helping these smaller businesses transform their digital presence with brand advisory and logo revisions.

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2024

Brand Identity / Digital Presence

Instagram / Facebook / X

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